Ben Chu

Hafi ya buri wese arashaka gukorana neza nuruganda, kuva igihangange mu bihugu byinshi kugeza ku mucuruzi muto, kubwimpamvu imwe: gabanya umuntu wo hagati.Byahindutse ingamba rusange nimpaka kuri B2C kwamamaza inyungu zabo kurenza abanywanyi babo bamenyekanye kuva yatangira.Kuba umuhuza bisa nkibintu byanyuma ushaka kwemerera mubucuruzi.Ariko tekereza kuri ibi: Urashaka gusimbuka Apple ukagura "iPhone" imwe muri Foxconn (niba bishoboka)?Birashoboka.Kubera iki?Apple ntabwo ari umuntu wo hagati gusa?Ni iki gitandukanye?

Mugusobanura inyigisho ya "M2C" (Manufacturer to consumer), ibintu byose hagati yumuguzi n uruganda bifatwa nkumuhuza nibibi batekereza gusa amahirwe yo kukugurisha ku giciro cyo hejuru. Apple rero isa nkaho ihuye neza niki gisobanuro nkuko babikora Ntugakore iPhone byukuri.Ariko biragaragara ko Apple SI umuhuza gusa.Bashya kandi bagacuruza ibicuruzwa, bashora mubuhanga nibindi.Igiciro kirimo ibyo byose birashoboka (kandi birashoboka cyane) birenze cyane ibicuruzwa gakondo materiial + umurimo + igiciro cyo hejuru.Apple yongerera agaciro gakomeye kuri iPhone wabonye, ​​irarenze kure noneho ibyuma na electroni gusac Ikibaho.Kwongerera agaciro nurufunguzo rwo gutsindishiriza "umuhuza".

Niba tujya mubitekerezo bya 4P byo kwamamaza, biragaragara neza ko icya 3 P, "Umwanya" cyangwa imiyoboro yo kugurisha ari igice cyagaciro.Hano harikiguzi nagaciro kugirango umenyeshe abakiriya kumenya ibihari nagaciro k ibicuruzwa.Nibyo abasore bagurisha.Mubucuruzi bwacu bumenyereye mubucuruzi, bahabwa akazi kugirango bahagarike amasezerano muguhuza ibicuruzwa kubyo ukeneye.Umusore ugurisha uruganda ni umuhuza?Oya, birashoboka ko ntawabitekereza.Ariko, mugihe umusore ugurisha abona komisiyo yabo mumasezerano yakuwe mubyunguka haba kumpande zombi cyangwa kumpande zombi, kuki utabona ko ari "bidakenewe"?Washimira akazi gakomeye k'umusore ugurisha, ubumenyi afite kubijyanye numwuga we wumwuga kugirango agukemure ikibazo, kandi uremera neza ko uko agukorera neza, niko sosiyete ye igomba kumuhemba kubikorwa bye byiza.

Kandi inkuru irakomeza.Noneho umusore ugurisha akora neza kuburyo yahisemo gutangira ubucuruzi bwe no gukora nkumucuruzi wigenga.Ibintu byose bikomeza kuba bimwe kubakiriya, ariko ahinduka umuhuza nyawe ubu.Ntabwo agifite komisiyo ya shebuja.Ahubwo, yungutse kuva itandukaniro ryibiciro hagati yuruganda nabakiriya.Uzaba, nkumukiriya, uzatangira kumva utamerewe neza, nubwo atanga igiciro kimwe kubicuruzwa bimwe kandi birashoboka ko ari serivisi nziza?Iki kibazo ndagisigira umusomyi wanjye.

Nibyo, abahuza bafata uburyo bwinshi, kandi ntabwo bose ari bibi.Back ku rubanza rwanjyeingingo mbi, umusaza wumuyapani yagize uruhare mubyukuri kugirango umushinga ugende neza.Yatahuye ibyifuzo byumusozo wanyuma.tanga inama, witondere buri kantu kose, kandi uteza imbere imikoranire yimpande zombi.Turashobora kubaho tutamufite, birumvikana.Ariko, kumugira hagati bidukiza imbaraga ningaruka nyinshi.Ni nako bigenda kubakiriya ba nyuma, bafite uburambe buke bwo gukorana nuwabitanze mubushinwa.Yatweretse agaciro ke kandi aratwubaha, kandi byanze bikunze inyungu.

Ni ubuhe buryo bwo gukuramo inkuru? Hagati ni mwiza?Oya, ntabwo aribyo nshaka kuvuga.Ahubwo nakwemeza ko, aho kubaza niba uwaguhaye isoko ari umuhuza cyangwa atari we, abaza agaciro ke.Ibyo akora, uko ahembwa, ubuhanga nintererano, nibindi.Nkumunyamwuga ushakisha, nashoboraga kubana numuhuza, ariko menya neza ko akora cyane kugirango abone umwanya.Kugumana umuhuza mwiza ni amahitamo meza kuruta kugira abakozi bashakisha ubushobozi.